Single Piece Flow/Moving Line for Building Injection Molding Machines (IMMs)

Project initiation date: 04/11

Challenge

Chinese entry into Indian Market created a severe competition in the plastics processing industry. Chinese machines were offered at 20-30% lower prices and the delivery time was only the shipping time i.e., 4 weeks (1 month) whereas Indian manufactures were offering the machines at 8 weeks delivery time.

LTPML considered it as a severe threat for its survival and decided to come out with a solution to regain its regime in domestic market. In 2008-09, China imports market share and turnover was similar to LTPML i.e., 23% and Rs.85 crores during 2008-09 (as shown below).